Once there's a buyer for the listing of online red war gold, we monitor the whole transaction from start to finish. We do a number of different screens and checks, and once we know that it's an authenticated trade, we release the item out of escrow to the new player.

It takes the manual process out of the equation that most players are engaged in with the black market, and reduces the fraud considerably, which is good for players.

It also reduces customer support calls for developers and publishers, who used to be on the receiving end of a trade gone badly even though they had nothing to do with it. That is really how the system works. We provide the listing service, we provide the escrow, and we provide all the financial transaction.

We take things like fraud and gold farming very seriously. We've been very successful thus far in creating a legitimate marketplace and giving the consumers what they want, and redirecting them out of the black market, where they're just feeding the gold farmer businesses, into something where the publisher, and the developer, and the designers have a say in what's going on.

We looked at what these motivations are, and certainly there are players who want to get a performance advantage. But, there are also overwhelmingly more players who play MMOs and engage in RMT for social reasons.